In June of 2023, I was given the opportunity to perform a website evaluation for 3ShipCruises through the Digital Marketing course at the University of Limassol. Combining multiple enlightening case studies, crash courses on marketing on social media, how the use of affiliate marketing and email marketing has been and can be used successfully, and the previously acquired knowledge from the pre-requisite H2H marketing course, we created a final presentation for 3ShipCruises.

The real-world application of digital marketing brought a whole new perspective on what it means to not only attract but to also make your products and services as accessible and available as possible to customers in the digital age. Learning from colleagues and finding ways to use these marketing tools and knowledge in our own companies gave us context that otherwise would not have been possible in an at-home course.